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First Bank of Nigeria Limited (FirstBank) is Nigeria’s largest financial services institution by total assets and gross earnings. With more than 10 million customer accounts, FirstBank has over 750 branches providing a comprehensive range of retail and corporate financial services. The Bank has international presence through its subsidiaries, FBN Bank (UK) Limited in London and Paris, FBNBank DRC, FBNBank Ghana, FBNBank Gambia, FBNBank Guinea, FBNBank Sierra-Leone and FBNBank Senegal, as well as its Representative Offices in Johannesburg, Beijing and Abu Dhabi.

We are recruiting to fill the vacant position below:

Job Title: Agent Network Awareness & Marketing Officer

Ref No: 1900001W
Location: Lagos 
Organization: DMD Directorate
Schedule: Regular
Shift: Standard
Job Type: Full-time

Job Objective(s)

  • Deepen visibility of the Agent Network
  • Drive knowledge management and communication across the value chain – Agents and Branch Team

Duties & Responsibilities

  • Design and implement strategic marketing initiatives to drive network growth and visibility
  • Develop knowledge materials to facilitate training of Agents (onboarding, day to day operations, etc.) and Branch team (Agent recruitment and management)
  • Develop and maintain standard operating procedure manuals for all activities related to Agent Network Development
  • Design and execute product promotion campaigns for Agents
  • Provide input to the design / production of Agent branding collateral and marketing merchandise
  • Communication management across the Agent Network

Expenditure Budget:

  • Key financial/statistical measures of your organizational unit
  • Number of staff:
  • Staff costs: 

Costs that you control:

  • Income that your team generates (if any): Transaction fees from billable transactions
  • Fee Income: Transaction fees from billable transactions
  • Net Interest Income: N/A
  • Other Income: N/A

Key Performance Indicators

  • Agent Network Base
  • Percentage of active Agents
  • Transaction volumes (count), and Total net revenue (Group & Business Unit)
  • Customer (Internal & External) Satisfaction Index

Min Required Experience:

3 year(s)

Min Qualification:

Bachelor’s Degree/HND

Desired Courses:

Not Specified

Other Requirements:

Job Requirements
Education:

  • B Sc. in relevant discipline
  • Additional Professional Certification is an added advantage

Experience:

  • Minimum of 3 years cognate experience (Financial Services/Payments/Sales/Brand Management/Marketing/Advertising)

Key Competency Requirements
Knowledge:

  • Customer Relationship Management
  • Relevant Regulatory Policies/ Guidelines
  • Project Management
  • Industry Knowledge – global trends of mobile payments and financial inclusion
  • Product strategy, development and management
  • People Management
  • Product life cycle management
  • Financial and planning strategy
  • Problem solving
  • Brand management
  • Advertising
  • Marketing

Skill/Competencies:

  • Business / Product Development
  • Channel Management
  • Client Industry Knowledge
  • Data Gathering and Analysis
  • Numerate / Analytical Skill
  • Computing (MS Suites)
  • Presentation/ Negotiation Skills
  • Planning and organizing
  • Communication Skill (Written and Spoken)
  • Technical skill
  • Stakeholder engagement/ management 

Application Closing Date
Not Specified. 

How to Apply
Interested and qualified candidates should:
Click here to apply online

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